Marion Scher, award-winning journalist and media trainer, believes that Mmusi Maimane (leader of one of South Africa’s political parties, the Democratic Alliance) is a master of communication. Telana unpacks with her Maimane’s communication skills, and also explores the skills needed to handle speaking in the media – on radio and TV – effectively. They also touch on interviewing skills, and the power of storytelling to get people’s attention, especially online.
The article written by Marion Scher about Mmusi Maimane:
About Marion Scher:
During her career she has worked for the SABC, ETV, CNBC and 702 giving her experience in all forms of media.
Over the years she has also been a writer and columnist for such publications as Fair Lady, True Love, Cosmopolitan, Men’s Health and Sunday Times Lifestyle to name a few. Her last column for Sunday Times Lifestyle saw her interviewing 28 of South Africa’s key figures in the world of politics, sport and entertainment.
She runs courses both in the media and public relations industry as well as in the corporate field, tailoring courses to meet the clients’ needs. Her corporate clients include Unilever, MTN, Telkom, ABSA, Munich Re, Dimension Data, Old Mutual, Metropolitan, Anglo Gold Ashanti, FNB and DBSA, Eskom, Pfizer, McDonald’s, Eskom, Ekurhuleni, Discovery Health and Cape Town Municipalities amongst many others.
As well as ghost writing three books, she has written four of her own books, the last being ‘Surviving the SA Media – Building Bridges To Make The Media More Accessible’ (Knowledge Resources).
She also currently trains journalists for EWN and Cape Talk, as well as eNCA.
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